Plants to AI: We Were Here First
While we’ve been busy celebrating artificial intelligence, nature continues to quietly remind us how little we truly understand.
Why People Buy
We all know Maslow’s hierarchy: start with the basics like food and safety, and build up to higher desires like friendship, creativity, and everything that makes life worth living. Yet, even 80 years after Maslow broke down human motivation, most marketers still don’t get it.
The Pitfalls of Microtrend Marketing
Microtrends: those fleeting, viral moments that sweep across social media, have become the bread and butter of social media managers looking for cheap and easy engagements.
Stuck On The Surface
Embracing authenticity or AI advancements seem to be standing as opposing approaches for marketers these days.
Our Spirits Are Still High
Ever since the IWSR highlighted the decline in US beverage alcohol sales, Forbes among other outlets seem to be painting a grim future for the industry. But, any marketer worth their weight knows that speed bumps are just part of the ride. This timeless industry is far from burnt out.
O Marketers Where Art Thou
This is the week for marketers to shine. We applaud all of the brands willing to take a step outside of their comfort zones. Because as we see it today, too many marketers are reactionary. They see competitors do something interesting and want to do the same.
Creativity On Demand
HubSpotThis is something I have always tried to voice to new people at the table. Everyone should feel confident in blurting out a bad idea. Own it.
Collages At The Crossing Clarendon
After twenty years, the Market Common Clarendon in Arlington, Virginia, rebranded to “The Crossing Clarendon.” Real estate investment trust Regency Centers Corporation turned to us to work within the newly developed identity system to create transition messaging and promote merchants across the center.
Marketing Is An Investment
Too few CEOs recognize marketing as an investment: "Net revenues up 48%, client assets up 39%, earnings per share up 80% from a year ago." Good read from @KimWhitler.
Marketing Is Discipline
We’ve all seen the stats. CMOs have a shorter shelf life than ever. And for most, it’s not for a lack of ability or intention. So with all of our marketing classes, MBAs and best-selling gurus with quotable quips of wisdom, how is it that marketing efforts so often miss the mark?
When Marketing Is Strategy
In our commoditized world, marketing can be the difference-maker per @NirajDawar.
Village Dental Gets A Smile
When Village Dental wanted to brighten it’s organizational smile, they turned to us for a cleaning and polishing of their brand.
Australian Surfacing Comes Stateside
Singapore-based Owner and CEO, Maurice Levine named us as his agency of record to assist Sydney, Australia-based Axolotl expand globally.
Regency Center’s Facelift
When owners Regency Centers Corporation, a real estate investment trust based in Jacksonville, Florida, decided that The Market Common needed an update, they turned to us for a brand refresh for the upscale property.
A New Reason To Smile
Local icon Village Dental is out to show the world all dentists are not the same. For them, a great-looking smile is not an end. It’s the start of a positive attitude. Something we could all use a little more of these days.
Creating Bedlam
Marketers sometimes get caught up in trying to one-up their competitors without creating any true separation that consumers can see. To us, if your product was built around a true marketplace need or difference, you have a valuable story waiting to be shared.
A Case For Compelling Video Content
Knowing the trust and conviction our clients have placed in us and our work over the years is both inspirational and motivational. Especially true because our approach, though strategically sound, tends to defy convention.
Tires Can Do What?
Getting farmers to consider a brand of tractor tires that they knew little if anything about.