Pablo Approved Campaign

Pantera Boats chose us as their agency over the competing agencies due to the breadth and integration of our capabilities vs more traditional or specialized agencies.

Our new campaign ‘No Apology’ takes a bold approach by using an image of Pablo Escobar and the tagline, ‘Pablo Approved”.

More than 30 years ago, in an industrial neighborhood far up the Miami River, Pantera was born to outperform the likes of favorites like Apache and Scarab. As go-fast boats declined over the years, a new bread of center console boats emerged as the eye-candy of choice.

Built atop the original skim-across-the –water hull design, Pantera created a center console boat worthy of those early years. Although a latecomer, we came with guns ablaze with a winner-take-all attitude absent in today’s market

The new campaign will use print, online, OOH, transit, posters and postcards to display dramatic images of Pantera boats and headline that offer “ Don’t Go Quietly”, “Give Restraint the Finger”, and ‘Pablo Approved”. 

About Pantera Boats: Coupled with the advanced laminate production expertise provided by Carbon Marine, Pantera Boats Inc. will have manufacturing capabilities in both the United States and Canada. Pantera will build models from 24 to 38 feet including the classic 28 and 38’s in both regular and twin-stepped hulls. New additions to the lineup include outboard and center console options, as well as day yacht versions with walk through integrated transoms and luxury cabins. More information: www.pantera-boats.com .