The World’s Largest In-Water Boat Show

Pantera Boats have chosen us after an international agency review that included six agencies that were narrowed down to three who provided proposals. They chose us over the competing agencies due to the breadth and integration of our capabilities vs more traditional or specialized agencies.

The High Point, N.C. - based Pantera Boats did not announce billing for the account that will be introduced at the world’s largest in-water boat show, the Ft. Lauderdale Boat Show October 26 – 30, 2022.

We know boats. Now we needed to establish a way to express one of the hottest boat brands in the 1980’s to the new go-fast audience of the 2022 without interrupting the great relationships they have with the 1980 fanatics.

In the fast boat world, Pantera was a renegade among renegades. With undeniable notoriety and swagger. Pantera was designed to outrun and outperform. And today, the cat has come alive again. With it’s aggressive new designs and their legendary hull intact. Ever lighter and stronger to get up on plane and go faster still. Changing minds and turning heads just like before.

Bold new work for Pantera is attached and creative credits belong to:

Robert Shaw West - Executive Creative Director 

Dwayne Fry - Strategic Director

Matt Shapiro - Creative Director

Rob McKinnie - Art Director

Scott Stripling - Copywriter

We handle media planning and buying for the account.

About Pantera Boats: Coupled with the advanced laminate production expertise provided by Carbon Marine, Pantera Boats Inc. will have manufacturing capabilities in both the United States and Canada. Pantera will build models from 24 to 38 feet including the classic 28 and 38’s in both regular and twin-stepped hulls. New additions to the lineup include outboard and center console options, as well as day yacht versions with walk through integrated transoms and luxury cabins.