Opinion Is Not A Strategy
Our first rule? Park your opinions at the door. Be informed. 100% objectivity. Don’t cherry pick facts or data that reinforces your position. Doing marketing strategy right requires a lot of discipline…
Old Dog, New Tricks
Having worked with hundreds of companies and brands through the years, we understand the value of an outside perspective. We created WhyAxis to provide customized answers that address clients' specific needs, not packaged solutions.
Direct From The Cheshire Cat
If you don't know where you are going, any road will get you there. With marketing, it’s pretty easy to convince yourself doing anything is better than waiting, especially in uncertain times. Channeling the age-old wisdom of Alice’s Cheshire Cat…
Don't Let The Future Pass You By
Sometimes, it's not what people say about your business that matters but how they say it. And then how you react. Don't let the future pass you by.
Choose Wisely
Qualitative research will tell you what people really think. Surveys will tell you what they want you to believe per @gkkenny. Choose wisely.
Becoming A Beacon
When Happy Dirt, an organic produce wholesaler, approached The Republik to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables they dug in and completed the assignment.
Awakening A Sleeping Giant
As creators of advertising, we often carry around a natural cynicism. A “trust but verify” attitude. So when we finally come across something almost too good to believe in, we are overwhelmed. That’s the story of our feature this issue, Fayetteville State University.
Fun On The Farm
The first assignment from Happy Dirt, an organic produce wholesaler, for The Republik was to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables.
2023 Graphis Design Awards
We got some love from Graphis Design Awards this year on campaigns for our clients Dilworth Coffee and the Harmony NC LGBT+ Allied Chamber of Commerce.
2023 Graphis Advertising Awards
We’re excited to share our poster campaign with the Harmony NC LGBT+ Allied Chamber of Commerce brought us home silver in the 2023 Graphis Advertising Awards.
Getting Strategy Right
We’re in the midst of creative awards season. Lots of slaps on the back, validation and even career boosts. But not for all. What about strategy? It’s the foundation of everything we do, yet invisible by design.
Age Old Question
Put simply, people buy the brands they want. Not the cheapest. Not the best. Not the most purpose-driven. And so on. Ask why, and the answer is different. Think Apple. Qualitative research (real conversations) will tell you what people really think…
Marketing Is An Investment
Too few CEOs recognize marketing as an investment: "Net revenues up 48%, client assets up 39%, earnings per share up 80% from a year ago." Good read from @KimWhitler.
Marketing Is Discipline
We’ve all seen the stats. CMOs have a shorter shelf life than ever. And for most, it’s not for a lack of ability or intention. So with all of our marketing classes, MBAs and best-selling gurus with quotable quips of wisdom, how is it that marketing efforts so often miss the mark?
Say No, Ask Why
Things get off track too often because we don't say "no" or ask "why" per @FastCoDesign and #MikeMonteiro.
Reenergizing Boating
Not everyone gets to be the first. Before Voltari, performance and electric were two distinct boating categories. So we set out to document “A story that can only be told once.”
This is episode one.
Unmatched Determination
With unmatched grit, determination and service Fayetteville State University, an original Historically Black College and University (HBCU), has seen generations through to achieving betterment in their lives. The legacy of seven: thousands more doers of deeds.
When Marketing Is Strategy
In our commoditized world, marketing can be the difference-maker per @NirajDawar.
Storytelling Lessons
Scott Berinato: "storytelling with data is not about PowerPoint slides and numbers but about setup, conflict, and resolution" Something #SpikeLee does time and again.
So This Happened
2022 has been one heck of a roller coaster ride for us all. So as we try to catch our collective breath readying for the new year, we take a moment to reflect. And even though some of our best ideas never saw the light of day, we know that many did.