A New Reason To Smile
Local icon Village Dental is out to show the world all dentists are not the same. For them, a great-looking smile is not an end. It’s the start of a positive attitude. Something we could all use a little more of these days.
Then And Now
Knowing the trust and conviction our clients have placed in us and our work over the years is both inspirational and motivational. Especially true because our approach, though strategically sound, tends to defy convention. This month’s case from the wayback machine (2006)…
Bold Moves
As a coffee roaster and supplier, Dilworth derives a good bit of its business from coffee shops. But barely six months into a new social and in-store campaign to improve brand visibility within coffee shops, the pandemic brought things to a halt…
Graphis Letterhead 7 Awards
The Republik, jack of all trades, brought home a gold in Graphis’ Letterhead 7 Competition for our very own Rubberneck Media.
New Horizons
Autism is becoming more prevalent than ever. And ABA Therapy for autism is in high demand. Even so, most of us know very little about the subject. So when NC-based BCPS approached us about helping them carve a path forward for their statewide services…
Creating Bedlam
Marketers sometimes get caught up in trying to one-up their competitors without creating any true separation that consumers can see. To us, if your product was built around a true marketplace need or difference, you have a valuable story waiting to be shared.
Clear Departures
The marketers’ mantra of being interesting and compelling sometimes seems to go against our natural inclination to fit in and belong. It’s that safe spot. Interesting but not “too interesting.” We see that type of marketing everywhere and it’s 100% forgettable.
Windows vs Ford
At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, “If Ford had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon.”
The Dream Come True
Chapel Hill, Durham, and Raleigh have all served as our headquarters throughout the past 20 or so years. So in the midst of the pandemic, when this iconic Five Points building became available, we had to make it The Republik’s long-term home, despite the risk.
Reckoning And Rediscovery
We’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives. Helping underdogs everywhere defy the odds.
Packaging The Experience
As we’ve demonstrated before with Bedlam Vodka, Happy Dirt, and others, packaging can go a long way toward elevating the brand experience. Communication Arts agreed and showcased Dilworth’s distinctive look in their design annual.
A Case For Compelling Video Content
Knowing the trust and conviction our clients have placed in us and our work over the years is both inspirational and motivational. Especially true because our approach, though strategically sound, tends to defy convention.
Want To Be Creative?
How come every other week someone there's another study that says bring drunk makes us more creative? Or we get our best ideas when we're sleepy? Or in the shower?
Tires Can Do What?
Getting farmers to consider a brand of tractor tires that they knew little if anything about.
A Fresh Start
When Happy Dirt, an organic produce wholesaler, approached The Republik to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables they decided to dig in.
Stubbornly Agreeable
In need of a brand identity refresh, Dilworth Coffee called on The Republik earlier this year to give them a new look and a closer relationship with their ever-changing customer base, according to Robert Shaw West, CEO of the agency.
Where Does Strategy Come From?
Not too long ago I spoke with a group of UNC Ad Club students who were interested in pursuing planning as a career. Many had been through internships in larger agencies where planner roles and related job titles varied widely.
Can Your Plan Be Hijacked?
With all of our marketing textbooks, classes and degrees, and our guru books, blogs and seminars, how is it that our marketing efforts so often miss the mark? Certainly it’s not because we don’t know what to do. It really has more to do with the lessons omitted.
Seeing Is Believing
This week we embraced another opportunity to implement our philosophy - change or die - in a very deep sense.
Clean Energy
Nowadays seems like we all could use a little extra energy. Yet for all their popularity, the sugar-laden, chemistry-set-concocted power drinks common in extreme sports and convenience stores aren’t always the answer.