Packaging The Experience
As we’ve demonstrated before with Bedlam Vodka, Happy Dirt, and others, packaging can go a long way toward elevating the brand experience. Communication Arts agreed and showcased Dilworth’s distinctive look in their design annual.
Want To Be Creative?
How come every other week someone there's another study that says bring drunk makes us more creative? Or we get our best ideas when we're sleepy? Or in the shower?
A Fresh Start
When Happy Dirt, an organic produce wholesaler, approached The Republik to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables they decided to dig in.
Stubbornly Agreeable
In need of a brand identity refresh, Dilworth Coffee called on The Republik earlier this year to give them a new look and a closer relationship with their ever-changing customer base, according to Robert Shaw West, CEO of the agency.
Where Does Strategy Come From?
Not too long ago I spoke with a group of UNC Ad Club students who were interested in pursuing planning as a career. Many had been through internships in larger agencies where planner roles and related job titles varied widely.
Can Your Plan Be Hijacked?
With all of our marketing textbooks, classes and degrees, and our guru books, blogs and seminars, how is it that our marketing efforts so often miss the mark? Certainly it’s not because we don’t know what to do. It really has more to do with the lessons omitted.
Seeing Is Believing
This week we embraced another opportunity to implement our philosophy - change or die - in a very deep sense.
Clean Energy
Nowadays seems like we all could use a little extra energy. Yet for all their popularity, the sugar-laden, chemistry-set-concocted power drinks common in extreme sports and convenience stores aren’t always the answer.
What Should I Read Today?
Between my social media feeds and my in box there is no shortage of options. So here is my filter. What should I read today that may make me better at what I do? That may make me understand your point of view? Or that may just be interesting to me?
Pull vs. Push Advertising
We believe an agency's job is to deliver big business-building ideas to its clients — not just advertising. In fact, some of the most powerful and effective ideas we've developed and implemented don't resemble anything within the traditional definition of advertising at all.
Life Lessons Of Ian Schrager
Ian Schrager has reinvented himself again with the launch of the Public Hotel, which is takes cues from the AirBnB market on modern hospitality.
The Greater Cause
This article reinforces why a business (and the people behind it) must have a greater purpose to what they do, make or provide. It’s the bigger picture and the greater cause.
Bedlam Communication Arts Award
Communication Arts has awarded our typography and packaging work for Bedlam Vodka. With a project as personal as branding typography, we sought to fully capture the essence of the rugged and unique brand.
A Publicity Stunt Gone Wrong
What a semi-untraditional idea - having fans at a World Series game hold up cards spelling out something that sells your product.
On Trying To Be Creative
To instill change in others, and yourself, it often involves being creative. And let me tell you, being creative every single day isn't easy.
The Power of Habit
Habit is strong. It is so strong that oftentimes people only do things because that's the way they have always done them. Wake up, hit the alarm clock, get in the car, pick up coffee, drive to work.
Smoke and Mirrors
Photographer, Li Wei, creates cutting-edge photography using low-tech techniques. Li Wei is changing the way we look at photography through the creative use of good old fashioned special effects. Creativity pushing boundaries at its finest.
Telectro Future
Globalization. Think it's a new idea? Think again. More than a century ago, Victorian engineer Alexander Stanhope St. George devised plans for an enormous telescope, called the Telectroscope, that would allow visitors to see from one side of the world to the other through an immense underground tunnel.