Fayetteville State University (FSU) is a historic HBCU with a 150+ year legacy of pushing boundaries and transforming lives. But the University was often viewed as a North Carolina system school serving a regional population. In reality, FSU was a bright shining light covered by a basket - with vitality and relevance for the net generation of doers. Are You In?
DEFY THE LABELS
TO MAKE YOUR MARK
FAYETTEVILLE STATE UNIVERSITY
Seems like we are all trying to eat healthier. Yet produce labels and claims can be downright confusing and even intimidating, especially for those of us new to organics. And there are some who make eating organic more about dogma, than exercising a healthy choice. So as Eastern Carolina Organics geographically outgrew their name, we saw an opportunity to cut through the confusion and be a beacon for organic farming.
DEFY THE ZEALOTS
TO WELCOME ALL
HAPPY DIRT
Early on, all-inclusive resorts in tropical locations, like Couples, were the “it” vacation. But as they multiplied, a quantity over quality formula left them looking and sounding tired, cliched and uninspiring. With targets set on a younger, more energetic customer, we saw an opportunity to recast Couples Resorts as an aspiration. High fashion. High style. Of the moment. The message? Couples that play together, stay together.
DEFY THE CLICHÉ
TO BUILD RELATIONSHIPS
COUPLES RESORTS
