
Whatever Whenever Wherever
BCPS
When raising a child with autism, what works on Monday may not work on Tuesday. Lefts become rights and ups become downs at the drop of a hat. Therapy doesn't always inspire confidence, but BCPS knew its culture was unique and wanted to stand out. So we built the story around the people, not the program. We showed parents that BCPS understands the contradictions, the chaos, and the reality of raising a child with autism. The work reframed ABA therapy not as a rigid program, but as a partnership rooted in empathy and understanding for whatever each day brings, whenever families need it.