iPad, Not A Fad
This week’s blog is in dedication to the latest Apple invention released last week: the iPad. According to Brady Bone, Creative Ops, “The iPad shouldn't exist yet... Apple has shown us the future,” he continues, “Take the agency, I see strategic/account people using [the iPad] as a primary device.”
Thinking Behind Blinking
Thanks to Prof. Mike Randall of The University of Endless Learning at The Republik, book reports have returned from the halls of high school to haunt us. Luckily for Prof. Randall, my book assignment did not merely instill applicable marketing principles, but was indeed interesting.
7-Eleven To Launch In-House Brand Of Wine
Excellent! Insert Thunderbird joke here [ ]. Insert Mad Dog 20/20 joke here [ ]. All right. Now that that's out of the way, let me just say, it's about time! What a brilliant revenue stream.
Desperation Marketing- Our Cars Won’t Kill You
In efforts to combat flagging luxury car sales, Mercedes has decided to flag a different aspect of their brand: Safety. Huh??!!
Finally, A Contest That Means Something
InnoCentive, a company that taps the world’s population for answers to specific problems, has thrived on what is being known as “crowd sourcing.”
Is Traditional Media About To Kick The Bucket?
PriceWaterhouseCoopers analyst Marcel Fenez told the World Association of Newspapers readership conference that traditional media has 5 years left until the death clock kicks
Liquid Wood?
German scientists have developed what could be a solution to the chemical laden, non-biodegradable and possibly carcinogenic toxin known as..... plastic. Norbert Eisenreich from the Fraunhofer Institute for Chemical Technology in Pfinztal, Germany and his cronies have invented a substance known as Arboform, or to us right brained folks - liquid wood.
Towards A More Perfect Agency
For a business constructed on new ideas, advertising remains uncomfortably stuck with its old ideas of how to construct a business. Ad agencies, whether private or publicly owned, are almost all built on a 19th Century corporate formula. Did everyone miss what happened after 1999?
Test Tube Steak
Peta is offering $1 million prize for "commercially viable" test tube meat.
2008 Graphis Design Annual
We’re happy to share that The Republik won gold in Graphis’ 2008 Design Annual for our very own Rubberneck Media designs. Check it out below.
Twinkies Go On A Diet
Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.
A Wink And A Drink
A drink containing nicotine is being launched in Britain to help smokers beat the pub ban on cigarettes.
How Do You Like Them Apples?
Apple Computer is publicly opposing Proposition 8 in California, which prohibits equal rights and benefits to employees with same-sex partners, by making a donation of $100,000 to the "no on 8" campaign.
General Motors Unveils Electric Car
GM introduced its Volt, an extended-range electric car. The company hopes the Volt will become the first mass-produced, plug-in electric car in 2010.
Innovation That Changed The World
From Thomas Edison's first commercially viable light bulb to the first X-ray machines, GE presents a timeline of innovation that changed the world.
Testing Done Right
Any advertising that is not both creative and strategic is a waste. The hard part is combining them.
Vote For Your Favorite Change Agent
We believe the ten change agents below show great promise for bringing about a variety of improvements to mankind. To put our money where our mouth is, The Republik is going to make a $50,000 donation to the agent of change that gets the most votes.
FedEx Goes Green?
FedEx has developed a reusable shipping envelope much to the approval of environmentalists and tree huggers everywhere.
Who Will Rule The New Internet?
The winners of the platform wars stand to make billions selling devices, selling eyeballs to advertisers, selling services such as music, movies, even computer power on demand.