Name your price: that’s what the band Radiohead offered fans when they released their album “In Rainbows” online. Consumers got to decide how much they would pay for the album.

Thanks to Prof. Mike Randall of The University of Endless Learning at The Republik, book reports have returned from the halls of high school to haunt us. Luckily for Prof. Randall, my book assignment did not merely instill applicable marketing principles, but was indeed interesting.