Thought Leadership For Tourism Pros

DEFY THE ODDS > EXPERIENCE INSTITUTE 002: Thought Leadership For Tourism Pros with Bruce Turkel

From our leaders to yours, Bruce has some words to the wise.

In an industry where every destination claims to be “world-class” and every hotel promises “unforgettable experiences,” thought leadership is how you cut through the noise with purpose.

Join us for another engaging webinar with Bruce Turkel as he reveals how tourism professionals can turn their expertise into influence, their ideas into impact, and their platforms into pipelines for growth.

You’ll learn what real thought leadership looks like in hospitality, how to build authority without selling, and why destinations with a voice win more than those with just a view. From creating content that matters to turning your brand into a trusted source, not just another sales pitch, you’ll walk away with the tools to position yourself (and your place) as the must-see, must-hear, must-book choice.

Because in travel, as in life, people don’t just follow maps, they follow meaning.

Make it stand out. Whatever it is, the way you tell your story online can make all the difference.

Bruce Turkel is an industry veteran and branding expert. His global brand consultancy, Turkel Brands, has helped build brands for American Express, Bacardi, Discovery Networks, Hasbro, HBO, Miami Tourism, Puerto Rico Tourism, and many more. Currently, he is a partner at The Republik, where he steers brands to cut through the noise with the unique clarity he is famous for. On top of Bruce's advertising accomplishments, his one-of-a-kind stage presence earned him induction into the Speaker Hall of Fame by the National Speakers Association. Bruce shares that prestigious honor with only 235 of the best speakers in the world.