Strategy Is Your Compass

In the marketing world, Seth Godin is a gold mine of knowledge. His deep dive on strategy is one of the clearest breakdowns we’ve seen, so we thought we'd share it with you. Defining strategy is step one. Everything else builds from there.

"In a dynamic world of moving targets, it’s a compass that keeps you grounded, even when everything else is shifting."

Stay anchored, but never stuck.

If you’ve got the time and are feeling fired up on all things strategy, his interview with Inc. Magazine is definitely worth the read.