Behind the Veil

As part of our mid-decade review, we’re proud to share this deep-dive case study recently published by Graphis Inc. The write-up explores the unique strategic process we bring to every project, using our award-winning campaign for Voltari Electric as the centerpiece.

“By allowing generous negative space and keeping copy succinct, the ads convey an understated sophistication, focusing the viewer’s attention on the interplay between stillness and motion.” — Graphis Inc.

Read more on exactly how it came to life below.