ADAM & EVE
As you will see from our sample work, the content we develop stems directly from the brand’s true essence or aspiration. We will work with you to do the same for the Adam & Eve brand.
The Assignment Is Pretty Clear.
Create/curate content for Adam & Eve that: Increases reach, engagement and overall account health (Likes/Followers); Resonates and drives demand; Generates UGC (User Generated Content); Engages micro influencers.
What Will It Take?
To achieve these goals we’ve got to approach content development and curation understanding the point-of-view of our customers and more importantly, prospects new to the brand. The filter?
Is It Relatable?
Is this my kind of brand? Does the content reflect me as a person - my personality, my style, my needs?
Is It Shareable?
Is this so relatable, engaging and compelling I’m willing to share it with my friends and followers?
Is It Engaging?
Do I find the posts interesting and look forward more?
Is It Compelling?
Does it make me think differently and/or make me want to take action (visit website, buy, etc.)?
ABOUT US
Disproving the traditional tenets of size, money and power.
The Deck Is Always Stacked
One against many.
Small against mighty.
New against old.
But Not For Us
Here at The Republik, we’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives.
Organic For The Rest Of Us
HAPPY DIRT
Seems like we’d all like to eat healthier. Yet labels and claims can be downright confusing and even intimidating, especially for those of us new to organics. So as Eastern Carolina Organics geographically outgrew their name, we saw an opportunity to be beacon of approachability for organic farming. Nature’s heroes as spokespeople. An inviting color pallet that stands out in a sea of green. Bite size fun facts versus indoctrination.
All in a place called HAPPY DIRT.
Eat Happy!
Play Together Stay Together
COUPLES RESORTS
Early on, all-inclusive resorts in tropical locations, like Couples, were the “it” vacation. But as they multiplied, a quantity over quality formula left them looking and sounding tired, cliched and uninspiring.
With targets set on a younger, more energetic customer, we saw an opportunity to recast Couples Resorts as an aspiration. High fashion. High style. Of the moment.
The message? Couples that play together, stay together.
With this nudge in the right direction. Bookings soared to 100% occupancy.
Know-How Is Never Old Fashion
DILWORTH COFFEE
In recent years, we’ve witnessed a new wave of “coffee is craft” snobbery tout technique and language over simple enjoyment. Amidst this foolishness, we’ve helped Dilworth Coffee thrive by staying true to their roots - coffee-loving dudes who traveled the world to introduce serious coffee to North Carolina way back in 1989 with a “you do you” attitude.
We know coffee. And we’ll do our all to give you the best. Relax and enjoy.
It’s All Good!
For the Rebel in All of Us
BEDLAM VODKA
One look at the store shelves and we said “the world does’t need another vodka.” Not with all the me-too fancy bottles and hand-crafted sensibilities. But the facts - actual Irish bloodlines, distilled-from-rice smoothness, and history - gave us the ability to tell a story that rendered all other vodkas irrelevant. The name Bedlam, taken from a rugged coast town in northern Ireland, became a brand with a wry attitude of defiance, depth and purpose.
Bedlam, Drink Defiantly.
ABOUT US
We recognize that today, everything is interconnected and immediate. Siloed thinking just won’t do. We are a true republic of free thinkers, willing to push one another into powerful collisions of insight driven by a common pursuit – the best idea wins.
So in addition to our traditional roles, we’re problem solvers, one and all. Gaining understanding by listening to customers. And even more importantly, those who didn’t buy. Staying fluent in all forms of media, social media, promotion and placemaking so we can connect with people in their daily lives.
Do you know?
Or do you think you know?
You will hear that from us a lot. Getting it right means being willing to go down a new path if necessary – always questioning. If you already have the answer, you probably don’t need us.
-
What separates us, in our view, is our strategic approach to problem-solving. Over the years, we’ve developed a formula that creates results, derived from a keen understanding of business models, marketplace dynamics and customers’ wants and needs.
While the formula is repeatable, it is by no means cookie cutter. Every assignment requires focus, inspiration, thoroughness and hard work. There’s no magic. No silver bullet. No tea leaves. It is a process that enables continual improvement, increased efficiency and accelerated success.
-
When you think of ad agencies, you often think of silos. Creative. Account Services. Production. And the like. Not here. Not us.
We are all problem solvers first. One and all. And we all have multiple functional responsibilities. Why? Everything today is interconnected. While we all bring a special point of view to the table, we have a shared responsibility to our client companies and their brands.
We are fluent in all forms of media, social media, digital, placemaking, experiential design, promotions, events, and public relations.
-
Channeling the age-old wisdom of Alice’s Cheshire Cat, “If you don’t know where you are going, it really doesn’t matter what road you take.”
Truth is, clients often come to us with a solution in mind. Based on what they’ve seen from others. Based on their own experiences. Or simply, based on what they wish to be true.
Do you know? Or do you think you know?
We ask these questions because we never want to start with assumptions, either our clients’ or our own. Any action based on what we collectively “think we know,” is a recipe for wasted time, money and ultimately, failure.
-
The deck is always stacked.
One against many.
Small against mighty.
New against old.
But not for us.
Here at The Republik, we’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives.
JOURNAL
Having worked with hundreds of companies and brands through the years, we understand the value of an outside perspective. We created WhyAxis to provide customized answers that address clients' specific needs, not packaged solutions. Every engagement begins with a candid conversation to understand your current position and where you want to go.
OLD DOG, NEW TRICKS
STRATEGY
If You Don't Know Where You Are Going, Any Road Will Get You There.
With marketing, it’s pretty easy to convince yourself doing anything is better than waiting, especially in uncertain times. We would argue the opposite.
DIRECT FROM THE CHESHIRE CAT
RESEARCH
IN THE NEWS